🇮🇱 Marketing calendar for Israel

Shabbat (Fri sunset–Sat night) kills reach weekly. Memorial days start the evening before — schedule against sundown, not midnight.

7 dates to avoid 12 handle with care 98 good days to post 752 public holidays

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Israel at a glance

9,402,617 people · ♂ 50% / ♀ 50% · median age 30.2 · urban 92.9%

Jewish 73.5%Muslim 18.1%Other 4.9%Christian 1.9%Druze 1.6%

How touchy is the topic here

AlcoholOK

Fine in mainstream media; keep it away from anything aimed at under-18s.

Pork & beefCareful

Kashrut matters for a large share of the market; non-kosher imagery excludes it, especially at Passover.

Adult / sex-positiveCareful

Mainstream in Tel Aviv, unpublishable in religious communities — geo-segment.

Dating & romanceOK

Standard category. Avoid implying loneliness as a defect.

LGBTQ+ visibilityOK

Visible representation is expected from consumer brands; performative Pride without substance is the risk.

Gambling & bettingCareful

Licensed advertising only; most markets require age gating and a responsible-gambling line.

Cannabis / vapeCareful

Legal status varies by state/region even inside one country — check before a national buy.

Skin & body imageryOK

Skin is fine in context; anything that reads as body-shaming is not.

Religion as a deviceCareful

Secular/religious divide is a live political fault line — pick neither.

Politics & activismDon't

The conflict, in any direction, at any level of nuance.

Debt, credit, cryptoCareful

Consumer-credit and crypto claims are regulated; 'get rich' framing invites complaints.

Death & illness humourCareful

Grief-adjacent humour ages badly; never near a live news event.

Basis: curated for this market. Local legal review still wins.

What is coming in Israel

Everything ahead, in order — what to avoid, what to handle carefully and what is worth showing up for — the next twelve months, from 25 July 2026. The app carries the same data through 2030.

July 2026

Day off Tu B’Av ט״ו באב

29 July 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.

August 2026

Opportunity ✡ Rosh Hashana LaBehemot ראש השנה למעשר בהמה

14 August 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Day off ☪ Prophet's Birthday Eve (tentative)

25 August 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Day off ☪ Prophet's Birthday (tentative)

26 August 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.

September 2026

Day off ✝ First Day of School Year

1 September 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Day off ✡ Leil Selichot סליחות

5 September 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Day off ☪ Feast of Prophet Sabalan Eve

9 September 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Day off ☪ Feast of Prophet Sabalan

10 September 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity ✡ Erev Rosh Hashana ערב ראש השנה

11 September 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Rosh Hashana ראש השנה 5787

12 September 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Rosh Hashana II ראש השנה ב׳

13 September 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Day off Gedaliah Fast

14 September 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Caution ✡ Erev Yom Kippur ערב יום כיפור

20 September 2026

Solemn religious observance — keep tone quiet.
Avoid ✡ Yom Kippur ±1d

21 September 2026

The country shuts down completely: no broadcasts, no flights, no traffic, and the internet quiets. Begins at sundown the previous evening.
- Never run ads or send email during the fast
- Do not schedule anything that assumes midnight-to-midnight days
Opportunity ✡ Erev Sukkot ערב סוכות

25 September 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Sukkot I סוכות א׳

26 September 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Sukkot II (CH’’M) סוכות ב׳ (חוה״מ)

27 September 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Sukkot III (CH’’M) סוכות ג׳ (חוה״מ)

28 September 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Sukkot IV (CH’’M) סוכות ד׳ (חוה״מ)

29 September 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Sukkot V (CH’’M) סוכות ה׳ (חוה״מ)

30 September 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.

October 2026

Opportunity ✡ Sukkot VI (CH’’M) סוכות ו׳ (חוה״מ)

1 October 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Sukkot VII (Hoshana Raba) סוכות ז׳ (הושענא רבה)

2 October 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Sukkot (Day 7) / Hoshanah Rabah

2 October 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Day off Shmini Atzeret שמיני עצרת

3 October 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity ✡ Shemini Atzeret / Simchat Torah

3 October 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Avoid 7 October attack anniversary

7 October 2026

The 2023 attack — the deadliest single day for Israeli civilians in the country's history. Commemorations are nationwide and the date is politically charged worldwide.
- Do not post commercial content in IL
- Do not use the date as a hook in any market
Caution World Mental Health Day

10 October 2026

Safe to participate only with substance: employee provision, funded partnerships, or accessible resources.
- No 'take a bath, you deserve it' brand wellness content
- Do not attach a promo code
Day off Yom HaAliyah School Observance שמירת בית הספר ליום העליה

18 October 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Avoid Yitzhak Rabin Memorial Day יום הזכרון ליצחק רבין

22 October 2026

Solemn commemoration — commemorative tone only, no offers.
Caution Election Day

27 October 2026

Political/national date — keep creative neutral.

November 2026

Day off ✡ Sigd חג הסיגד

9 November 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Day off Ben-Gurion Day יום בן־גוריון

16 November 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.

December 2026

Opportunity ✡ Chanukah: 1 Candle חנוכה: א׳ נר

4 December 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Chanukah: 2 Candles חנוכה: ב׳ נרות

5 December 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Hanukkah (Day 1)

5 December 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Chanukah: 3 Candles חנוכה: ג׳ נרות

6 December 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Hanukkah (Day 2)

6 December 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Chanukah: 4 Candles חנוכה: ד׳ נרות

7 December 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Hanukkah (Day 3)

7 December 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Chanukah: 5 Candles חנוכה: ה׳ נרות

8 December 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Hanukkah (Day 4)

8 December 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Chanukah: 6 Candles חנוכה: ו׳ נרות

9 December 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Hanukkah (Day 5)

9 December 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Day off Chag HaBanot חג הבנות

10 December 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity ✡ Chanukah: 7 Candles חנוכה: ז׳ נרות

10 December 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Hanukkah (Day 6) / Rosh Chodesh Tevet

10 December 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Chanukah: 8 Candles חנוכה: ח׳ נרות

11 December 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Hanukkah (Day 7)

11 December 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Chanukah: 8th Day חנוכה: יום ח׳

12 December 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Hanukkah (Day 8)

12 December 2026

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Day off Asarah B'Tevet (Tenth of Tevet)

20 December 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity ✝ Catholic/Protestant Christmas Eve

24 December 2026

Gifting and clearance peak — publish shipping cut-offs early.
Opportunity ✝ Catholic/Protestant Christmas Day

25 December 2026

Gifting and clearance peak — publish shipping cut-offs early.
Opportunity Catholic/Protestant Boxing Day

26 December 2026

Gifting and clearance peak — publish shipping cut-offs early.
Day off Hebrew Language Day יום השפה העברית

31 December 2026

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity New Year's Eve

31 December 2026

Peak greeting moment — a plain, warm wish from the brand is expected.

January 2027

Opportunity New Year's Day

1 January 2027

Universal, but the emotional weight differs: in Russia and Ukraine it outranks Christmas; in Japan it is the main family holiday of the year.

Greeting: “Happy New Year”
- Avoid resolution-shaming and body-related January creative
- Ship the 'new year, new plan' offer in the first working week, not on the day itself
Day off ☪ Al Isra' wal Miraj (tentative)

5 January 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity ✝ Catholic/Protestant Epiphany Eve

5 January 2027

Festive commercial peak — localise the creative, do not reuse a global asset.
Opportunity ✝ Orthodox Christmas Eve

6 January 2027

Gifting and clearance peak — publish shipping cut-offs early.
Opportunity ✝ Catholic/Protestant Epiphany

6 January 2027

Festive commercial peak — localise the creative, do not reuse a global asset.
Opportunity ✝ Orthodox Christmas Day

7 January 2027

Gifting and clearance peak — publish shipping cut-offs early.
Opportunity ✝ Orthodox Christmas Holiday

8 January 2027

Gifting and clearance peak — publish shipping cut-offs early.
Opportunity ✝ Orthodox New Year’s Eve

13 January 2027

Peak greeting moment — a plain, warm wish from the brand is expected.
Opportunity ✝ Orthodox New Year

14 January 2027

Peak greeting moment — a plain, warm wish from the brand is expected.
Opportunity ✝ Armenian Christmas Eve

18 January 2027

Gifting and clearance peak — publish shipping cut-offs early.
Day off ✝ Orthodox Epiphany Eve

18 January 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity ✝ Armenian Christmas Day

19 January 2027

Gifting and clearance peak — publish shipping cut-offs early.
Day off ✝ Orthodox Epiphany Day

19 January 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity ✝ Armenian Christmas Holiday

20 January 2027

Gifting and clearance peak — publish shipping cut-offs early.
Opportunity ✡ Tu BiShvat ט״ו בשבט

23 January 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ☪ Eid al-Khader Eve

24 January 2027

Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
Opportunity ☪ Eid al-Khader

25 January 2027

Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
Avoid International Holocaust Remembrance Day

27 January 2027

UN-designated day marking the liberation of Auschwitz-Birkenau. Institutions, media and most large brands post commemorative content only — or nothing at all.
- Never attach a product, discount or hashtag campaign to it
- No stock imagery of camps, no stylised typography

February 2027

Day off Family Day יום המשפחה

7 February 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Day off ☪ Ramadan begins (tentative)

8 February 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity ✡ Purim Katan פורים קטן

21 February 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Shushan Purim Katan שושן פורים קטן

22 February 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.

March 2027

Caution International Women's Day

8 March 2027

A commercial gifting holiday in some markets (RU, IT, parts of CEE) and a political/labour day in others. In the UK the Gender Pay Gap Bot reliably humiliates brands that post platitudes.
- No pink-washed discount codes on 'women's products'
- Do not post if your own numbers would embarrass you
Opportunity ☪ Eid al-Fitr Eve (tentative)

9 March 2027

Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
Opportunity ☪ Eid al-Fitr (tentative)

10 March 2027

Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
Opportunity ☪ Eid al-Fitr Holiday (tentative)

11 March 2027

Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
Opportunity ☪ Eid al-Fitr Holiday (tentative)

12 March 2027

Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
Opportunity ✝ Catholic/Protestant Palm Sunday

21 March 2027

Festive commercial peak — localise the creative, do not reuse a global asset.
Opportunity ✡ Erev Purim ערב פורים

22 March 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Day off ✝ Fast of Esther

22 March 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity ✡ Purim פורים

23 March 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Shushan Purim שושן פורים

24 March 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✝ Catholic/Protestant Feast of the Annunciation

25 March 2027

Festive commercial peak — localise the creative, do not reuse a global asset.
Caution ✝ Catholic/Protestant Good Friday

26 March 2027

Solemn religious observance — keep tone quiet.
Caution ✝ Catholic/Protestant Holy Saturday

27 March 2027

Solemn religious observance — keep tone quiet.
Opportunity ✝ Catholic/Protestant Easter Sunday

28 March 2027

Family and gifting weekend — run the push in the week before.
Opportunity ✝ Catholic/Protestant Easter Monday

29 March 2027

Family and gifting weekend — run the push in the week before.

April 2027

Caution April Fools' Day

1 April 2027

The classic brand-prank day. Payoff has collapsed while the downside — fake product announcements that get picked up as real news — has not.
- No fake outages, fake recalls, fake price changes or fake acquisitions
- Never run pranks in markets where the date is not a tradition (most of MENA, Asia)
Day off ✝ Orthodox Feast of the Annunciation

7 April 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Day off Yom HaAliyah יום העליה

17 April 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Day off ✝ Armenian Feast of the Annunciation

20 April 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity ✡ Erev Pesach ערב פסח

21 April 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Passover Eve

21 April 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Caution Earth Day

22 April 2027

Peak greenwashing-scrutiny day. EU markets now have legal exposure: unsubstantiated environmental claims are enforceable under consumer law.
- No vague 'eco', 'carbon neutral', 'planet positive' claims without methodology
- Do not run a Earth Day sale on disposable goods
Opportunity ✡ Pesach I פסח א׳

22 April 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Passover (Day 1)

22 April 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Pesach II (CH’’M) פסח ב׳ (חוה״מ)

23 April 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Passover (Day 2)

23 April 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Pesach III (CH’’M) פסח ג׳ (חוה״מ)

24 April 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Passover (Day 3)

24 April 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Day off ☪ Prophet Shuaib's Feast Eve

24 April 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity ✡ Pesach IV (CH’’M) פסח ד׳ (חוה״מ)

25 April 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Passover (Day 4)

25 April 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Day off ☪ Prophet Shuaib's Feast

25 April 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Day off ✝ Armenian/Orthodox Palm Sunday

25 April 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity ✡ Pesach V (CH’’M) פסח ה׳ (חוה״מ)

26 April 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Passover (Day 5)

26 April 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ☪ Prophet Shuaib's Feast Holiday

26 April 2027

Festive commercial peak — localise the creative, do not reuse a global asset.
Opportunity ✡ Pesach VI (CH’’M) פסח ו׳ (חוה״מ)

27 April 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Passover (Day 6)

27 April 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ☪ Prophet Shuaib's Feast Holiday

27 April 2027

Festive commercial peak — localise the creative, do not reuse a global asset.
Opportunity ✡ Pesach VII פסח ז׳

28 April 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Passover (Day 7)

28 April 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ☪ Prophet Shuaib's Feast Holiday

28 April 2027

Festive commercial peak — localise the creative, do not reuse a global asset.
Day off Mimouna Day

29 April 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Caution ✝ Armenian/Orthodox Maundy Thursday

29 April 2027

Solemn religious observance — keep tone quiet.
Caution ✝ Armenian/Orthodox Good Friday

30 April 2027

Solemn religious observance — keep tone quiet.

May 2027

Opportunity May Day

1 May 2027

Long-weekend retail moment in most markets; keep the tone about people, not productivity.
Caution ✝ Armenian/Orthodox Holy Saturday

1 May 2027

Solemn religious observance — keep tone quiet.
Opportunity ✝ Armenian/Orthodox Easter Sunday

2 May 2027

Family and gifting weekend — run the push in the week before.
Opportunity ✝ Armenian/Orthodox Easter Monday

3 May 2027

Family and gifting weekend — run the push in the week before.
Avoid Yom HaShoah (Holocaust Remembrance Day) ±1d

4 May 2027

A two-minute siren stops the country at 10:00; places of entertainment are closed by law from the evening before.
- No entertainment or leisure promotion the evening before or the day itself
Opportunity ✝ Catholic/Protestant Ascension Eve

5 May 2027

Festive commercial peak — localise the creative, do not reuse a global asset.
Opportunity ✝ Catholic/Protestant Ascension Day

6 May 2027

Festive commercial peak — localise the creative, do not reuse a global asset.
Caution Victory Day over Nazi Germany

8 May 2027

Veteran/military date — no promotional framing.
Avoid Yom HaZikaron (Memorial Day) ±1d

11 May 2027

Remembrance for fallen soldiers and victims of terror, immediately followed by Independence Day — a hard emotional switch at sundown.
- Never merge the two days into one campaign
Day off Yom HaAtzma’ut יום העצמאות

12 May 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity ✝ Catholic/Protestant Pentecost Eve

15 May 2027

Festive commercial peak — localise the creative, do not reuse a global asset.
Opportunity ☪ Eid al-Adha Eve (tentative)

16 May 2027

Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
Opportunity ✝ Catholic/Protestant Pentecost

16 May 2027

Festive commercial peak — localise the creative, do not reuse a global asset.
Day off Herzl Day יום הרצל

17 May 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity ☪ Eid al-Adha (tentative)

17 May 2027

Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
Opportunity ✝ Catholic/Protestant Pentecost Monday

17 May 2027

Festive commercial peak — localise the creative, do not reuse a global asset.
Opportunity ☪ Eid al-Adha Holiday (tentative)

18 May 2027

Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
Opportunity ☪ Eid al-Adha Holiday (tentative)

19 May 2027

Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
Opportunity ☪ Eid al-Adha Holiday (tentative)

20 May 2027

Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
Opportunity ✡ Pesach Sheni פסח שני

21 May 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Opportunity ✡ Lag BaOmer ל״ג בעומר

25 May 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.

June 2027

Day off Yom Yerushalayim יום ירושלים

4 June 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Day off Jerusalem Day

4 June 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Avoid Memorial Day for Ethiopian Jews

4 June 2027

Solemn commemoration — commemorative tone only, no offers.
Day off ☪ Muharram Eve (tentative)

6 June 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Day off ✝ Armenian/Orthodox Ascension Eve

9 June 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity ✡ Erev Shavuot ערב שבועות

10 June 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Day off ✝ Armenian/Orthodox Ascension Day

10 June 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Opportunity ✡ Shavuot שבועות

11 June 2027

Jewish festival — greeting-appropriate ('Chag Sameach'); note it starts at sundown the evening before.
Day off ✝ Armenian/Orthodox Pentecost Eve

19 June 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Day off ✝ Armenian/Orthodox Pentecost

20 June 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Day off ✝ Armenian/Orthodox Pentecost Monday

21 June 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.

July 2027

Day off 17th of Tammuz

22 July 2027

Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.

What not to touch in Israel

Numbers

Any campaign timed to midnight — Jewish days start at sundown, so your 'day' is off by six hours.

Symbols

Yellow ribbons (hostages) and the Holocaust are not brand devices.

Themes

Politics of the conflict in any direction.
Non-kosher food imagery in mainstream creative during Passover.

What already went wrong here

Zara — Striped pyjamas with a yellow star 2014

Other markets

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