Win Amul · 1966
Sixty years of drawing the news by Friday
What happened
Amul's butter girl has commented on Indian news events in hand-drawn hoardings continuously since the 1960s — thousands of executions, one recurring character, a fixed format and a same-week turnaround.
Why it worked
The consistency is the moat: the audience checks for the Amul take the way they check for a newspaper cartoon. And the format's tiny scale keeps the risk of any single joke small.
The rule
Topical marketing works as a habit, not as a stunt. One post a year on the safest date builds nothing.
Takeaway
If you want to comment on dates, commit to a format and a cadence you can hold for years.