🇻🇳 Marketing calendar for Vietnam
Public-holiday coverage for Vietnam is complete; the curated marketing notes for this market are still being written.
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Vietnam at a glance
106,688,169 people · ♂ 50% / ♀ 50% · median age 33.5 · urban 39.5%
How touchy is the topic here
Advertising for spirits above 15% ABV is banned.
No dietary taboo, but label allergens and halal/kosher options if you sell food.
Platform policy, not culture, is the binding constraint: Meta and Google reject most sex-positive creative even where it is legal.
Standard category. Avoid implying loneliness as a defect.
Visible representation is expected from consumer brands; performative Pride without substance is the risk.
Licensed advertising only; most markets require age gating and a responsible-gambling line.
Legal status varies by state/region even inside one country — check before a national buy.
Skin is fine in context; anything that reads as body-shaming is not.
Ancestor worship is everyday practice; treat shrines and incense respectfully.
One-party state: no political commentary, and maps must show the official position on the South China Sea.
Consumer-credit and crypto claims are regulated; 'get rich' framing invites complaints.
Grief-adjacent humour ages badly; never near a live news event.
Basis: curated for this market. Local legal review still wins.
What is coming in Vietnam
Everything ahead, in order — what to avoid, what to handle carefully and what is worth showing up for — the next twelve months, from 25 July 2026. The app carries the same data through 2030.
August 2026
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Opportunity Working day for Independence Day Holiday22 August 2026
Festive commercial peak — localise the creative, do not reuse a global asset.
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Opportunity Independence Day Holiday31 August 2026
Festive commercial peak — localise the creative, do not reuse a global asset.
September 2026
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Opportunity Independence Day Holiday1 September 2026
Festive commercial peak — localise the creative, do not reuse a global asset.
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Opportunity National Day Quốc khánh2 September 2026
National celebration — greetings land well; check local flag-use rules first.
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Opportunity Independence Day2 September 2026
National celebration — greetings land well; check local flag-use rules first.
November 2026
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Day off Vietnam Culture Day24 November 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
December 2026
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Opportunity ✝ Christmas Eve24 December 2026
Gifting and clearance peak — publish shipping cut-offs early.
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Opportunity ✝ Christmas Day25 December 2026
Gifting and clearance peak — publish shipping cut-offs early.
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Opportunity International New Year's Eve31 December 2026
Peak greeting moment — a plain, warm wish from the brand is expected.
January 2027
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Opportunity New Year's Day Tết dương lịch1 January 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
February 2027
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Opportunity Vietnamese New Year's Eve5 February 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
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Opportunity Lunar New Year (regional)6 February 2027 – 10 February 2027
Tết in Vietnam, Seollal in Korea, Chinese New Year across the diaspora — the same lunar date, very different traditions and greetings. 2026 is the Year of the Horse.
Greeting: “Chúc mừng năm mới / 새해 복 많이 받으세요 / Gong Xi Fa Cai”
- Do not run one pan-Asian asset
- Avoid the number 4 anywhere in the offer
- Use the local name and greeting per market — 'Chinese New Year' is wrong in Vietnam and Korea
- Red-envelope mechanics work digitally in every one of these markets
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Opportunity Tet Holiday7 February 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
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Opportunity Tet Holiday8 February 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
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Opportunity Tet Holiday9 February 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
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Opportunity Tet Holiday10 February 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
March 2027
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Opportunity ✝ Easter Sunday28 March 2027
Family and gifting weekend — run the push in the week before.
April 2027
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Day off Hung Kings Festival16 April 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Opportunity Reunification Day Ngày Giải phóng miền Nam, thống nhất đất nước30 April 2027
National celebration — greetings land well; check local flag-use rules first.
May 2027
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Opportunity Labour Day Ngày Quốc tế lao động1 May 2027
Long-weekend retail moment in most markets; keep the tone about people, not productivity.
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Opportunity International Labor Day1 May 2027
Long-weekend retail moment in most markets; keep the tone about people, not productivity.
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Opportunity Day off for International Labor Day3 May 2027
Long-weekend retail moment in most markets; keep the tone about people, not productivity.
Other markets
🇦🇺 Australia 🇨🇳 China 🇮🇳 India 🇮🇩 Indonesia 🇯🇵 Japan 🇰🇷 South Korea 🇧🇩 Bangladesh 🇰🇭 Cambodia 🇨🇽 Christmas Island 🇨🇨 Cocos (Keeling) Islands 🇨🇰 Cook Islands 🇵🇫 French Polynesia 🇭🇰 Hong Kong 🇰🇮 Kiribati