🇹🇼 Marketing calendar for Taiwan, Province of China
No holiday source covers Taiwan, Province of China yet — this page is a placeholder while we collect the data.
“Preview” opens the calendar showing only this market and leaves your own selection untouched. “Add” puts it next to the markets you already track.
Taiwan, Province of China at a glance
23,600,776 people · ♂ 49% / ♀ 51% · median age 45.1 · urban 80.1%
How touchy is the topic here
Fine in mainstream media; keep it away from anything aimed at under-18s.
No dietary taboo, but label allergens and halal/kosher options if you sell food.
Platform policy, not culture, is the binding constraint: Meta and Google reject most sex-positive creative even where it is legal.
Standard category. Avoid implying loneliness as a defect.
Visible representation is expected from consumer brands; performative Pride without substance is the risk.
Licensed advertising only; most markets require age gating and a responsible-gambling line.
Legal status varies by state/region even inside one country — check before a national buy.
Skin is fine in context; anything that reads as body-shaming is not.
Never as a punchline or a design flourish. Referencing a festival respectfully is different.
Silence is safe, half-commitment is not. If you take a side, be ready to hold it.
Consumer-credit and crypto claims are regulated; 'get rich' framing invites complaints.
Grief-adjacent humour ages badly; never near a live news event.
Basis: generic secular-market defaults. Local legal review still wins.
What is coming in Taiwan, Province of China
Everything ahead, in order — what to avoid, what to handle carefully and what is worth showing up for — the next twelve months, from 25 July 2026. The app carries the same data through 2030.
February 2027
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Opportunity Lunar New Year (regional)6 February 2027 – 10 February 2027
Tết in Vietnam, Seollal in Korea, Chinese New Year across the diaspora — the same lunar date, very different traditions and greetings. 2026 is the Year of the Horse.
Greeting: “Chúc mừng năm mới / 새해 복 많이 받으세요 / Gong Xi Fa Cai”
- Do not run one pan-Asian asset
- Avoid the number 4 anywhere in the offer
- Use the local name and greeting per market — 'Chinese New Year' is wrong in Vietnam and Korea
- Red-envelope mechanics work digitally in every one of these markets
May 2027
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Opportunity Mother's Day9 May 2027
The second-largest gifting day of the year in most of these markets — flowers, jewellery, restaurants, delivery. Note that the date is NOT global: the UK, France, Spain, Mexico, Poland, Russia and Argentina all use different days.
Greeting: “Happy Mother's Day”
- Do not send one Mother's Day campaign to a global list — you will be a month early or late in half of it
- Avoid 'every mum wants…' framing; gifting is increasingly for any caregiver
- Offer an opt-out from Mother's Day emails — the standard of care since 2019, and it lowers unsubscribes
- Publish delivery cut-offs; flowers and cake logistics sell out days ahead
- Segment out anyone who opted out last year