🇸🇽 Marketing calendar for Sint Maarten
Public-holiday coverage for Sint Maarten is complete; the curated marketing notes for this market are still being written.
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Sint Maarten at a glance
46,738 people · ♂ 49% / ♀ 51% · median age 40.8 · urban 100% · main language English
How touchy is the topic here
Fine in mainstream media; keep it away from anything aimed at under-18s.
No dietary taboo, but label allergens and halal/kosher options if you sell food.
Sex-shop and lingerie creative draws organised complaints; expect broadcaster refusals.
Standard category. Avoid implying loneliness as a defect.
Legally fine in most, socially contested — the backlash comes from organised groups, not individuals.
Licensed advertising only; most markets require age gating and a responsible-gambling line.
Legal status varies by state/region even inside one country — check before a national buy.
Modesty norms are stricter than in the secular north; nudity gets pulled.
Church-adjacent imagery in advertising reliably produces a formal complaint.
Silence is safe, half-commitment is not. If you take a side, be ready to hold it.
Consumer-credit and crypto claims are regulated; 'get rich' framing invites complaints.
Grief-adjacent humour ages badly; never near a live news event.
Basis: derived from a strongly Christian religion mix. Local legal review still wins.
What is coming in Sint Maarten
Everything ahead, in order — what to avoid, what to handle carefully and what is worth showing up for — the next twelve months, from 25 July 2026. The app carries the same data through 2030.
October 2026
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Caution Constitution Day10 October 2026
Political/national date — keep creative neutral.
November 2026
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Day off Sint Maarten Day11 November 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
December 2026
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Opportunity ✝ Christmas Day Kerstmis25 December 2026
Gifting and clearance peak — publish shipping cut-offs early.
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Opportunity ✝ St. Stephen's Day Tweede kerstdag26 December 2026
Gifting and clearance peak — publish shipping cut-offs early.
January 2027
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Opportunity New Year's Day Nieuwjaarsdag1 January 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
February 2027
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Opportunity Carnival Day Karnaval8 February 2027
High-attention celebration — consumer brands should be present, B2B should stay quiet.
March 2027
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Caution ✝ Good Friday Goede vrijdag26 March 2027
Solemn religious observance — keep tone quiet.
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Opportunity ✝ Easter Sunday Pasen28 March 2027
Family and gifting weekend — run the push in the week before.
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Opportunity ✝ Easter Monday29 March 2027
Family and gifting weekend — run the push in the week before.
April 2027
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Opportunity King's Day Koningsdag27 April 2027
High-attention celebration — consumer brands should be present, B2B should stay quiet.
May 2027
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Opportunity Labour Day Dag van de Arbeid1 May 2027
Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
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Day off ✝ Ascension Day Hemelvaartsdag6 May 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Day off ✝ Pentecost Pinksteren16 May 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
July 2027
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Day off Emancipation Day1 July 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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