🇵🇾 Marketing calendar for Paraguay
Public-holiday coverage for Paraguay is complete; the curated marketing notes for this market are still being written.
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Paraguay at a glance
7,604,044 people · ♂ 50% / ♀ 50% · median age 32.3 · urban 63.1%
How touchy is the topic here
Fine in mainstream media; keep it away from anything aimed at under-18s.
No dietary taboo, but label allergens and halal/kosher options if you sell food.
Sex-shop and lingerie creative draws organised complaints; expect broadcaster refusals.
Standard category. Avoid implying loneliness as a defect.
Legally fine in most, socially contested — the backlash comes from organised groups, not individuals.
Licensed advertising only; most markets require age gating and a responsible-gambling line.
Legal status varies by state/region even inside one country — check before a national buy.
Modesty norms are stricter than in the secular north; nudity gets pulled.
Church-adjacent imagery in advertising reliably produces a formal complaint.
Silence is safe, half-commitment is not. If you take a side, be ready to hold it.
Consumer-credit and crypto claims are regulated; 'get rich' framing invites complaints.
Grief-adjacent humour ages badly; never near a live news event.
Basis: derived from a strongly Christian religion mix. Local legal review still wins.
What is coming in Paraguay
Everything ahead, in order — what to avoid, what to handle carefully and what is worth showing up for — the next twelve months, from 25 July 2026. The app carries the same data through 2030.
August 2026
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Day off Founding of Asunción Fundación de Asunción15 August 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
September 2026
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Caution Boqueron Battle Victory Day Victoria de Boquerón29 September 2026
Veteran/military date — no promotional framing.
December 2026
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Day off Virgin of Caacupe Virgen de Caacupé8 December 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Opportunity ✝ Christmas Day Día de Navidad25 December 2026
Gifting and clearance peak — publish shipping cut-offs early.
January 2027
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Opportunity New Year's Day1 January 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
March 2027
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Caution Heroes' day Dia de los héroes1 March 2027
Veteran/military date — no promotional framing.
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Caution Maundy Thursday Jueves Santo25 March 2027
Solemn religious observance — keep tone quiet.
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Caution ✝ Good Friday Viernes Santo26 March 2027
Solemn religious observance — keep tone quiet.
May 2027
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Opportunity Labour Day Día de los Trabajadores1 May 2027
Long-weekend retail moment in most markets; keep the tone about people, not productivity.
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Opportunity Paraguayan Independence Independencia14 May 2027
National celebration — greetings land well; check local flag-use rules first.
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Opportunity Paraguayan Independence Independencia15 May 2027
National celebration — greetings land well; check local flag-use rules first.
June 2027
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Avoid Chaco Armistice Dia de la Paz del Chaco12 June 2027
Solemn commemoration — commemorative tone only, no offers.
Other markets
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