🇲🇻 Marketing calendar for Maldives
No holiday source covers Maldives yet — this page is a placeholder while we collect the data.
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Maldives at a glance
388,858 people · ♂ 51% / ♀ 49% · median age 32.4 · urban 42% · main language Dhivehi
How touchy is the topic here
Advertising is prohibited or heavily restricted, and even implied drinking is a problem.
Pork imagery is offensive to the mainstream audience; halal is the default expectation.
Illegal or effectively unpublishable. Do not attempt with a workaround.
Dating apps operate, but marriage-oriented framing is the accepted register.
Criminalised or socially prohibited in most of these markets — public visibility endangers local staff and partners.
Prohibited; even 'lucky draw' mechanics can read as maisir.
Illegal, often with severe penalties. No wink-wink references.
Modest dress in all visuals; no revealing clothing, no unrelated men and women in intimacy.
Islam is never a creative device. Blasphemy law is real in several of these markets.
Do not comment on domestic politics, royalty or regional conflicts.
Interest-bearing framing conflicts with riba; Islamic-finance wording is the norm.
Keep it out entirely; grief is handled communally and privately.
Basis: derived from a Muslim-majority religion mix. Local legal review still wins.
What is coming in Maldives
Everything ahead, in order — what to avoid, what to handle carefully and what is worth showing up for — the next twelve months, from 14 August 2026. The app carries the same data through 2030.
August 2026
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Opportunity National Day14 August 2026
National celebration — greetings land well; check local flag-use rules first.
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Day off Milad un Nabi (tentative)26 August 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
September 2026
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Day off The Day Maldives Embraced Islam (tentative)14 September 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
November 2026
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Caution Victory Day3 November 2026
Veteran/military date — no promotional framing.
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Day off Republic Day11 November 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
January 2027
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Opportunity New Year's Day1 January 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
February 2027
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Day off ☪ Ramadan Start (tentative)8 February 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
March 2027
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Opportunity ☪ Eid-ul-Fithr (tentative)10 March 2027
Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
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Opportunity ☪ Eid-ul-Fithr Holiday (tentative)11 March 2027
Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
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Opportunity ☪ Eid-ul-Fithr Holiday (tentative)12 March 2027
Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
May 2027
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Opportunity Labor Day1 May 2027
Long-weekend retail moment in most markets; keep the tone about people, not productivity.
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Day off Hajj Day16 May 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Opportunity ☪ Eid-ul Al'haa (tentative)17 May 2027
Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
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Opportunity ☪ Eid-ul Al'haa Holiday (tentative)18 May 2027
Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
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Opportunity ☪ Eid-ul Al'haa Holiday (tentative)19 May 2027
Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
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Opportunity ☪ Eid-ul Al'haa Holiday (tentative)20 May 2027
Major gifting and travel peak. 'Eid Mubarak' greetings are welcome from brands.
June 2027
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Day off ☪ Muharram (tentative)6 June 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
July 2027
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Opportunity Independence Day26 July 2027
National celebration — greetings land well; check local flag-use rules first.
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Opportunity Independence Day Holiday27 July 2027
Festive commercial peak — localise the creative, do not reuse a global asset.
August 2027
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Opportunity National Day (tentative)4 August 2027
National celebration — greetings land well; check local flag-use rules first.
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Day off Milad un Nabi (tentative)15 August 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Learn from other people's mistakes
20 marketing fails and the rule each broke → 10 campaigns that got a hard date right →
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