🇰🇿 Marketing calendar for Kazakhstan
Public-holiday coverage for Kazakhstan is complete; the curated marketing notes for this market are still being written.
“Preview” opens the calendar showing only this market and leaves your own selection untouched. “Add” puts it next to the markets you already track.
Kazakhstan at a glance
20,432,662 people · ♂ 48% / ♀ 52% · median age 32.1 · urban 58.2%
How touchy is the topic here
Advertising is prohibited or heavily restricted, and even implied drinking is a problem.
Pork imagery is offensive to the mainstream audience; halal is the default expectation.
Illegal or effectively unpublishable. Do not attempt with a workaround.
Dating apps operate, but marriage-oriented framing is the accepted register.
Criminalised or socially prohibited in most of these markets — public visibility endangers local staff and partners.
Prohibited; even 'lucky draw' mechanics can read as maisir.
Illegal, often with severe penalties. No wink-wink references.
Modest dress in all visuals; no revealing clothing, no unrelated men and women in intimacy.
Islam is never a creative device. Blasphemy law is real in several of these markets.
Do not comment on domestic politics, royalty or regional conflicts.
Interest-bearing framing conflicts with riba; Islamic-finance wording is the norm.
Keep it out entirely; grief is handled communally and privately.
Basis: derived from a Muslim-majority religion mix. Local legal review still wins.
What is coming in Kazakhstan
Everything ahead, in order — what to avoid, what to handle carefully and what is worth showing up for — the next twelve months, from 25 July 2026. The app carries the same data through 2030.
August 2026
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Caution Constitution Day Конституция күні30 August 2026
Political/national date — keep creative neutral.
October 2026
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Day off Republic Day Республика күні25 October 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
December 2026
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Opportunity Independence Day Тәуелсіздік күні16 December 2026
National celebration — greetings land well; check local flag-use rules first.
January 2027
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Opportunity New Year's Day Жаңа жыл1 January 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
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Opportunity New Year's Day Жаңа жыл2 January 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
March 2027
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Opportunity International Women's Day Халықаралық әйелдер күні8 March 2027
Gifting occasion — offer an opt-out from the email if the topic can hurt.
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Opportunity Nowruz (Persian New Year)20 March 2027 – 24 March 2027
The spring new year across the Persianate and Turkic world — a multi-day public holiday, a huge travel and gifting season, and a genuine greeting moment for brands.
Greeting: “Nowruz Mubarak / Novruz bayramınız mübarək”
- Do not treat it as a minor regional date — in these markets it outranks 1 January
- Haft-sin table, spring cleaning and family visits are the native visual language
- Expect a 3–5 day shutdown; in Iran the holiday period runs closer to two weeks
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Opportunity Nauryz Meyramy Наурыз мейрамы21 March 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
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Opportunity Nauryz Meyramy Наурыз мейрамы22 March 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
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Opportunity Nauryz Meyramy Наурыз мейрамы23 March 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
May 2027
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Day off Kazakhstan People's Unity Day Қазақстан халқының1 May 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Caution Defender of the Fatherland Day Отан Қорғаушы күні7 May 2027
Veteran/military date — no promotional framing.
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Caution ✝ Great Patriotic War Against Fascism Victory Day Жеңіс күні9 May 2027
Veteran/military date — no promotional framing.
July 2027
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Day off Capital City Day Астана күні6 July 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.