🇬🇹 Marketing calendar for Guatemala
Public-holiday coverage for Guatemala is complete; the curated marketing notes for this market are still being written.
“Preview” opens the calendar showing only this market and leaves your own selection untouched. “Add” puts it next to the markets you already track.
Guatemala at a glance
18,255,216 people · ♂ 50% / ♀ 50% · median age 26.7 · urban 53.1%
How touchy is the topic here
Fine in mainstream media; keep it away from anything aimed at under-18s.
No dietary taboo, but label allergens and halal/kosher options if you sell food.
Platform policy, not culture, is the binding constraint: Meta and Google reject most sex-positive creative even where it is legal.
Standard category. Avoid implying loneliness as a defect.
Visible representation is expected from consumer brands; performative Pride without substance is the risk.
Licensed advertising only; most markets require age gating and a responsible-gambling line.
Legal status varies by state/region even inside one country — check before a national buy.
Skin is fine in context; anything that reads as body-shaming is not.
Never as a punchline or a design flourish. Referencing a festival respectfully is different.
Silence is safe, half-commitment is not. If you take a side, be ready to hold it.
Consumer-credit and crypto claims are regulated; 'get rich' framing invites complaints.
Grief-adjacent humour ages badly; never near a live news event.
Basis: generic secular-market defaults. Local legal review still wins.
What is coming in Guatemala
Everything ahead, in order — what to avoid, what to handle carefully and what is worth showing up for — the next twelve months, from 25 July 2026. The app carries the same data through 2030.
September 2026
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Opportunity Independence Day15 September 2026
National celebration — greetings land well; check local flag-use rules first.
October 2026
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Caution Revolution Day20 October 2026
Political/national date — keep creative neutral.
November 2026
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Caution ✝ All Saints' Day1 November 2026
Solemn religious observance — keep tone quiet.
December 2026
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Opportunity ✝ Christmas Eve24 December 2026
Gifting and clearance peak — publish shipping cut-offs early.
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Opportunity ✝ Christmas Day25 December 2026
Gifting and clearance peak — publish shipping cut-offs early.
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Opportunity New Year's Eve31 December 2026
Peak greeting moment — a plain, warm wish from the brand is expected.
January 2027
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Opportunity New Year's Day1 January 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
March 2027
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Caution Maundy Thursday25 March 2027
Solemn religious observance — keep tone quiet.
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Caution ✝ Good Friday26 March 2027
Solemn religious observance — keep tone quiet.
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Caution ✝ Holy Saturday27 March 2027
Solemn religious observance — keep tone quiet.
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Opportunity ✝ Easter Sunday28 March 2027
Family and gifting weekend — run the push in the week before.
May 2027
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Opportunity International Workers' Day1 May 2027
Long-weekend retail moment in most markets; keep the tone about people, not productivity.
June 2027
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Day off Army Day30 June 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
Other markets
🇦🇷 Argentina 🇧🇷 Brazil 🇨🇦 Canada 🇲🇽 Mexico 🇺🇸 United States 🇦🇮 Anguilla 🇦🇬 Antigua and Barbuda 🇦🇼 Aruba 🇧🇸 Bahamas 🇧🇧 Barbados 🇧🇿 Belize 🇧🇲 Bermuda 🇧🇴 Bolivia 🇻🇬 British Virgin Islands