🇨🇷 Marketing calendar for Costa Rica
Public-holiday coverage for Costa Rica is complete; the curated marketing notes for this market are still being written.
“Preview” opens the calendar showing only this market and leaves your own selection untouched. “Add” puts it next to the markets you already track.
Costa Rica at a glance
5,304,932 people · ♂ 50% / ♀ 50% · median age 36 · urban 82.6%
How touchy is the topic here
Fine in mainstream media; keep it away from anything aimed at under-18s.
No dietary taboo, but label allergens and halal/kosher options if you sell food.
Platform policy, not culture, is the binding constraint: Meta and Google reject most sex-positive creative even where it is legal.
Standard category. Avoid implying loneliness as a defect.
Visible representation is expected from consumer brands; performative Pride without substance is the risk.
Licensed advertising only; most markets require age gating and a responsible-gambling line.
Legal status varies by state/region even inside one country — check before a national buy.
Skin is fine in context; anything that reads as body-shaming is not.
Never as a punchline or a design flourish. Referencing a festival respectfully is different.
Silence is safe, half-commitment is not. If you take a side, be ready to hold it.
Consumer-credit and crypto claims are regulated; 'get rich' framing invites complaints.
Grief-adjacent humour ages badly; never near a live news event.
Basis: generic secular-market defaults. Local legal review still wins.
What is coming in Costa Rica
Everything ahead, in order — what to avoid, what to handle carefully and what is worth showing up for — the next twelve months, from 25 July 2026. The app carries the same data through 2030.
July 2026
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Day off Annexation of the Party of Nicoya to Costa Rica Anexión del Partido de Nicoya a Costa Rica25 July 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
August 2026
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Day off ✝ Feast of Our Lady of the Angels Fiesta de Nuestra Señora de los Ángeles2 August 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Opportunity Mother's Day Día de la Madre15 August 2026
Gifting occasion — offer an opt-out from the email if the topic can hurt.
September 2026
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Opportunity Independence Day Día de la Independencia15 September 2026
National celebration — greetings land well; check local flag-use rules first.
December 2026
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Day off Army Abolition Day Día de la Abolición del Ejército1 December 2026
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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Opportunity ✝ Christmas Day Navidad25 December 2026
Gifting and clearance peak — publish shipping cut-offs early.
January 2027
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Opportunity New Year's Day Año Nuevo1 January 2027
Peak greeting moment — a plain, warm wish from the brand is expected.
March 2027
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Caution Maundy Thursday Jueves Santo25 March 2027
Solemn religious observance — keep tone quiet.
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Caution ✝ Good Friday Viernes Santo26 March 2027
Solemn religious observance — keep tone quiet.
April 2027
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Day off Juan Santamaría Day Día de Juan Santamaría11 April 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
May 2027
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Opportunity Labour Day Día Internacional del Trabajo1 May 2027
Long-weekend retail moment in most markets; keep the tone about people, not productivity.
July 2027
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Day off Annexation of the Party of Nicoya to Costa Rica Anexión del Partido de Nicoya a Costa Rica25 July 2027
Public holiday — offices closed, B2B reach drops, consumer traffic shifts to mobile.
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